Training Courses

Overview

We deliver tailored in-house pricing training courses that improve your organisation’s pricing decision-making and in turn improve business performance.

Whilst many organisations are already embracing the need for a greater understanding of their pricing, others are yet to fully realise the powerful business insights that can come from a greater knowledge of pricing fundamentals.

So, whether you already have pricing responsibilities and want to know how to advance your organisation to the next level of pricing maturity, or even if you’ve never thought about using pricing as lever for change – or anything in between – our range of pricing training courses will be able to help you.

These course are also excellent for organisations considering the implementation of Pricing Software. They ensure you have thought through all your requirements and change management challenges before implementation.

Training Courses

Pricing Introduction

1. Introduction to Pricing

Identifying the opportunities and planning the first steps.

  • The profit impact of pricing
  • The Pricing Journey
  • Strategic pricing
  • How best in-class companies are managing pricing
  • Developing the route map for profitable pricing  

Target Audience: Senior management teams, marketing/sales teams or cross-functional teams focused on implementing new pricing initiatives


New Product Pricing

2. New Product Pricing

How to capture the value of your new product.

  • Tools to determine the value customers place on your new product 
  • Using pricing research - the when and how
  • Using segmentation to capture maximum value 
  • How to explore different price structures 
  • Process to ensure value is not lost in the sales channels 

Target Audience: Marketing and product managers, marketing/sales teams, or cross-functional teams focused on new product launches. 


Increasing Prices

3. Increasing Price Without Losing Customers

How to make price increases stick.

  • Where and when to apply price increases
  • Effectively communicating a price change 
  • How to handle resistant customers
  • How to prepare your sales force 
  • Aligning the organisation for success

Target Audience: Sales and marketing teams, cross-functional groups.


Increase Profitability

4. Increasing Profitability with Pricing

How to get those quick-wins.

  • Analysis and tools to identify profit opportunities 
  • Focusing on the quick-wins 
  • Getting internal buy-in
  • Action planning and monitoring
  • Building internal capabilities 

Target Audience: Senior management teams, marketing/sales teams, or cross-functional teams focused on implementing new pricing initiatives


Advanced Training

5. Advanced Pricing Training for Pricing Managers

Tailored content to the team's specific challenges. 

  • Winning support and building a pricing team 
  • Keeping focused on value instead of price 
  • Using segmentation to capture premium prices 
  • Making the cultural change to value-based pricing 
  • Pricing optimisation techniques 
  • How to use pricing research 

Target Audience: Central and regional pricing teams, marketing teams and cross-functional teams involved in pricing


Pricing & Marketing

6. Pricing for Marketing

How to link value and price.  

  • Determining the value of your brand equity 
  • Keeping focused on value instead of price 
  • Managing price through the sales channels
  • Using segmentation to capture premium prices 
  • Making the cultural change to value-based pricing 

Target Audience: Marketing and product managers, marketing/sales teams or cross-functional teams focused on implementing new pricing initiatives


Tailored Agenda

Because we contact you in advance of the training session to conduct a number of discussions with key stakeholders and get a brief on your business and industry issues, as well as your pricing requirements, we are able to tailor your personal agenda with industry relevant content and case studies.

Course Sizes

All of our courses are designed for groups ranging upwards of six people, and are run by senior consultants currently working on client projects, meaning you can be sure that you’re learning from some of the country’s leading pricing experts.